How to Create and Manage Agents in Your Sportsbook

Agent Commission Structures Included

What is an Agent on a Sportsbook?

An agent is someone who manages a set of players and earns a commission when their players have a net loss. If the players win, the backer covers the losses. The agent handles payouts, collections, and customer service for their group.

What's the Agent's Commission?

Typical commission rates range from 20% to 30%. Trusted agents with strong hold rates can earn up to 40%. In some cases, agents might receive 50% on week-over-week redline performance.

Who Are the Agent’s Players?

• Only trusted individuals known in real life or referred by trusted people.
• Agents must have full names and real phone numbers for all their players.

Subagents

Agents can recruit other agents under them. A common structure:

• The main agent keeps 60% of net loss weeks.
• The remaining 40% is split between the agent and their subagent (e.g. 25% to subagent, 15% to main agent).
• The backer always gets the initial 60%.

Protecting Yourself When Adding Agents

• Trial period: Start agents on a 1-month trial to evaluate fit.
• FP Rights: Don’t give FP (free play) rights immediately. Use an assistant or monitor closely via Telegram.
• Credit limits: Use platforms that allow you to set low initial max credit (e.g., VigPerHead).
• FP incentives: Allow 30-50% back in FP for early mid-week payments to soften tight credit limits.
• Set rules: Make expectations clear—this is a business and you run a tight ship.
• Agent accountability: Agents are responsible for all money from their players.
• Quality over quantity: Only work with players who pay on time—no exceptions.
• Scale slowly: Once trust is built, allow higher credit limits and grow the partnership.