Smart Sportsbook Site Configurations That Maximize Profits

Agent Red Figure Explained: What It Means and Why It Matters for Your Sportsbook

Redline | Make-up Figure
Important Strategy For Increasing Profits As a Bookie

What is a Redfigure?

Redfigure (noun). [sportsbook verbiage] Synonyms: Redline, Make-up Figure

A redfigure is when an agent receives commissions only after recovering previous weeks’ losses. For example:

• If an agent’s players win $1000 in a given week, the agent will not receive any commission for that week.
• The following week, if the players lose $1100, the agent will only receive commission on the $100 profit (1100 - 1000 = 100).
• If the players continue winning, the redfigure grows, and the agent does not earn commissions until the total is recovered.

Why Use a Redfigure?

A red figure is a smart way to offer agents higher commissions than competing sportsbooks while still remaining profitable.

• Many bookies offer up to 50% commission on a redfigure basis, since profitability is protected by the prior loss recovery mechanism.
• This structure also allows you to demand quicker payments from agents, as their high percentage gives them no excuse for delays.
• If an agent has players going up 1,000 then down 1,000 every other week and you’re paying him a commission – you are consistently losing money over the course of time this happens for.